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[edited by: msgraph at 3:29 pm (utc) on Aug. 8, 2005]
[edit reason] example'd urls [/edit]
however dog_bones(with underscore) is one word and will only work for one keyword
Therefore dash will give you more exposure to more keywords and is better....
The notion of "over-optimization" comes to mind... Just try to be natural! (As cynics say: "Once you can fake *that*, you've got it made.")
I want to change the name of the files, but am afraid that renaming the URL's will affect my position in the SERPS negatively (mainly in Google, getting a PR0 instead of the current one).
How do I rename those URL's without the risk of affecting my positions in the wrong way? I know I could use RedirectPermanent, but lots of spiders and search-engines don't support it properly. And if I update the links on the site in question, I'm afraid search-engines will see the renamed pages as new ones instead of moved ones....
If your contents already follow the good rules, istead of over-optimize the site, it's better to improve contents: think as a customer, try to find new needs (real needs) and add new related contents.
Good contents written in the proper way and language, in "long-term view" are stronger than too many SEO actions.
(Customers will appreciate for sure)
I hope this will not put negative impact on your current statistics
We always use dashes now...because top rankings are a game of inches.
But I suspect the reason that some feel it doesn't matter *much* is that the days of ranking well by stuffing kw's in URI are long gone. There are so many other considerations to ranking well now that "dog-bones.html" versus "dog_bones.html" is probably little more than a tie breaker if all other things are exactly equal.
The thing is, given how many algo elements are at play, a *lot* of individual measures may be little more than tie-breakers, in terms of their overall importance ... so why not get 'em all right. ;-)
I wrote them my exact problem, and the only thing I got back was a useless reply which said the same as is already on their website :-¦ Google really seems to be losing the edge...
Also, stay away from subdomains. They've long been abused by spammers and the SEs are wary of them now.
Lastly, to do well, at the risk of sounding trite and rehashing what others have said, you need to do what comes naturally. The unnecessary directory in "example.com/dog/dog-bones.html" will not do you any good.
Hope that helps!
So if you have a url like word1_word2, Google will only return that page if the user searches for word1_word2 (which almost never happens). If you have a url like word1-word2, that page can be returned for the searches word1, word2, and even 'word1 word2'.
As for dog.example.com/dogbones/dog-bones.html I also think that the URL should read well and make sense.
example.com/products/dog-bones.html makes sense to me.
example.com/dog-bones/dog-bones.html just looks dumb and reads dumb. You are in the dog bones x 2 section?
If you are doing that, would just use the folder: