Yahoo Store

the in/outs

[luckynh]

I was unsure of where to post this topic but because it is research that I'm doing, so I thought that "SEO Research Topics" might be the best place, and others might be able to provide feedback and/or learn from.

Last year I developed an e-commerce site that sells a specific product to home users. This is a fairly new industry that has become more popular over the last 6 months or so.

The site offers some great positions on the SE's with not so good results in traffic. I know that I can add/change my keywords and get more traffic but as I said this is a fairly new industry and home shoppers just don't know it's out there.

After a few months of the site running and getting minimal traffic I decided that it was time to think of other possibilities. So I opened up a Yahoo store in hope that it would be more in their users face.

For $100 a month I can list up to 50 of my products and get listed in the Yahoo shopping. I have done some initial analysis to determine the ranking system on the shopping side of Yahoo.

It would appear to me (so far) that the products with the:
Keyword in the title
Keyword in the description
Keyword in the store name
Show up first but the user still has the ability to sort by relevance, increasing price, and decreasing price.

Now if I edit my product pages to have good keyword density then the pages should rank high. However, I still am back to the same problem of using poor keywords. However I have done some research and there are a few (3) other sites that provide a similar product so I may not be completely out of the water with these words

I know that there are many way of getting your "new" product branded on the internet and advertising it on Yahoo shopping sounds like a cost effective way of getting the products in the "face" of the users.

I hope this to be an ongoing process of learning and sharing of my experiences with the Yahoo store.

<stay tuned>
Lucky

[luckynh]

I have done some initial research as well as spoke to my account rep on how the results are returned.

The Store Name: My Keyword Site
The Store Description: We offer Keywords Keywords Keywords
The Store caption: the best Keywords Keywords Keywords
The product name: Keywords
The product description: Only the best Keywords are Keywords for Keywords

I'm still working on the tweaking the keyword density within the page to get higher results. They are suppose to update their database every day so testing will be easy but they are behind right now. So when they are back on schedule I let you know.