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We are in the process of totally rebuilding our consumer website. It operates in the financial market and already has good rankings across the board for most key terms.
The structure of the site is changing so many of the old pages with good PRs will now be moved.
How would you suggest we attack the rebuild in order to at least maintain our ranking (specifically Google of course!), if not increase them. The points I am going to concentrate are below, would anyone have any additional things we should think about:
1. Run both the old and new website side by side for a couple of months.
2. Ensure new site is tagged up correctly (ie XHTML, proper use of H tags, titles, meta etc.
3. Encourage thouse linking to us to update their links to point to the new content.
4. Maybe buy some Adwords for our key terms to build awareness?
5. Have an intelligent mapping system to direct old page requests to new ones.
6. Is it worth submitting new pages or just wait for them to be spidered naturally.
7. Site map?
If there's anything else we should be considering or any of the points not worth bothering with above, any pointers would be really appreciated.
Many thanks
Carl
