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I've started concentrating on website promotion and I am listing below a few simple pointers.
Please correct me if I am wrong anywhere. I would like to know where I stand in terms of SEM & site promotion.
1. Keyword analysis of the segment that will be targetted.
2. Meta Tags (descriptions, keywords, re-visit after)
These are a few things to keep in mind in the meta tags. There are 2 ways to target this.
A) Either focus on the high ranking keywords
B) Focus on the most similar keywords.
3. Internal Link structure
So that you do not donate your PR and at the same time ensuring that you link with similar PR sites or higher. (Linking to lesser PR sites would require more number of links as compare to linking to high ranking PR sites)
4. Alt Tags for images and links
Focus should be on putting your keyword or phrase in these ALT tags.
5. Keyword Weight/Density/Prominence
By having a good number of keywords being repeated atleast thrice in the entire content would be advisable.
6. Title Tags
Ensuring that your keyword/phrase is mentioned in the title tag.
7. Robots.txt
To ensure that the right pages get indexed
8. Natural link building
Linking your sites to similar sites so that the relevancy of your site is increased. This involves even linking ot your competitors sites as well.
9. Submissions
Submitting your site to the SE's and Open Directories
Is there anything else I have missed out on? Will these steps be enough to get your site listed onto the SE's and serve as a platform for developing your site's ranking thereafter or is there anymore groundwork to be done?
Pradeep SV
Your three most import things to concentrate on is quality content, title tags and relevant inbound links. These are the foundations of good SEO.
Could someone tell me how much %age is required to be within the acceptable limits?
Also, how long does a website enter into the Sandbox?
