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Yahoo's Gain on Google via High-Speed Access Partnerships

3:19 pm on Jan 15, 2005 (gmt 0)

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WebmasterWorld Administrator bakedjake is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Sitting here talking with the girlfriend this morning:

I'm curious if there's been any studies done talking about the gain of Yahoo on Google with respect to users switching from dial-up to broadband.

Yahoo made a very smart play partnering with SBC and Rogers for their high-speed offerings. I think as more and more residential users adopt broadband, Yahoo will gain marketshare at a rapid pace simply because of these adoptions and partnerships with major broadband players.


6:12 pm on Jan 15, 2005 (gmt 0)

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Out here I can attest to "Many" homes going this route. I agree, excellent move on Y's part.

Where I am it is either COX for phone/cable or SBC.

The SBC phone group pitches it hard to residential customers and I am hearing of more friends, associates going SBC.

Not me Cox has bizz service to residential home based business service here for 99/month 4mb DWN :-)

6:59 pm on Jan 15, 2005 (gmt 0)

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Majority of the people migrating to broadband now are expirenced semi-power internet users , for that demographic search is synonumous with Google .

So IMHO , i dont think Yahoo can gain a noticable search market share with the SBC deal! ... Traffic to non-search Yahoo properties may increase though

11:44 am on Jan 18, 2005 (gmt 0)

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I see yahoos future being almost unrelated to search or even the directory, but I am not convinced broadband is the answer either. Over here in the UK BT have partnered with Yahoo for their broadband product which I use. The only time Yahoo is visible is when using their BTYahoo webmail etc .. which I never use ..

I think their deals with Microsoft to get into media center may be a route