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Enhance Interactive

Paid Search Engine Inclusion

     
5:28 pm on Apr 14, 2004 (gmt 0)

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Hi everyone,

I just have a quick question. Has anyone ever used Enhance Interactive [enhance.com]?
If so, is it worth the $50/URL per year or the up to 10 addresses $99.95 per year?

They say that with them you will be included into Verizon search, NBC, Webcrawler, Dogpile, Metacrawler, and a few more that are not advertised. So they claim.

Any thought's on this would be cool.

10:42 pm on Apr 14, 2004 (gmt 0)

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I use Enhance, and have found them to be ok. Nothing great, but have seen decent activity..
10:53 pm on Apr 14, 2004 (gmt 0)

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I get unsolicited emails from them to info@ and webmaster@ once in a while - they're obviously very good at all this marketing stuff.
5:42 pm on Apr 15, 2004 (gmt 0)

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Hmm ...

I think I'll wait a little while before getting setup with them.

Anybody else have some info on them?

2:10 pm on Apr 16, 2004 (gmt 0)

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With several smaller PPCs, this is what we see.

1. They just don't give you any good traffic and not worth using.

2. The abandonment rate on the first page is exceptionally high. The average CPC is quite low. For more expensive KWs, even if only 1 in 4 visitors are good visits, the price of a good visit is roughly the same or less than G & OV (If you pay $0.05 at Enhance, and 1 in 4 is a good visit, the average CPC is really $0.20. If you're paying $0.50 at OV per visit, then the smaller PPCs can be worthwhile).

For cheap KWs, generally the traffic just isn't worth it.