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Carat Interactive Hires VP of Search Engine Marketing

         

msgraph

4:28 pm on Nov 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Carat Interactive Hires VP of Search Engine Marketing [prnewswire.com]

The agency's comprehensive search marketing solution involves paid placement, paid inclusion and organic search engine optimization. Recent client success includes a Hyatt's Hotels campaign in which search increased the hotel's number online bookings while reducing the estimated cost per lead by 30%.

A couple interesting bits of information listed in there.

Receptional

12:06 pm on Nov 20, 2003 (gmt 0)



Yeh - heard this on the grapevine last night. Wonder how well the agencies will compete with the SEM specialists. I was kinda hoping that one of the agencies would buy us out rather than start it all themselves from scratch.

Still, I'd rather compete against people just on the learning curve than people at it for five years non-stop.

Dixon.