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Audience Measurement - Competitive Intelligence

Anyone pay for this stuff?



1:09 am on Mar 12, 2003 (gmt 0)

10+ Year Member

I'm wondering if anybody here pays for ComScore or Netratings stuff. It seems to me that these two behemoths were invented during the bubble, and their high-priced, consultant-heavy research stuff is out of step with the current web environment.

So, do you pay? What is the key report/stat that hooked you? How much do you pay? Are there some low-priced smart competitors?



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