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LookSmart delivers good conversion rates as long as you are targetting search terms that have a good conversion rate.
Non-targetted traffic can be a issue with LookSmart.
Overall Inktomi conversions are twice as high as google conversions on a bulk of my sites.
Not to say google does not generate sales, it just brings in alot of non-targetted traffic. This lowers it's overall conversion rate.
joined:Sept 20, 2000
Not to say google does not generate sales, it just brings in alot of non-targetted traffic.
The same here. I was so happy about the high CTR of my Google Adwords until I examined how many of those visitors were buying: nearly none. Other sources bring better targeted traffic, but Google's market share in Germany is more than 70 percent, so I have to get by with Google.
So far I can say that Overture returns equal or better ROI for much less cost, where Google costs 333% more for same keywords and returns 33% of the ROI and number of conversions. In my opinion, when Google changed their algo last year and incorporated AdWords, they were playing out of their league. Yeah, PPC is a neccesary evil, but Google should of left it to the megajerk corps to swim in the shark tank.
Thats my take. Tell me I'm wrong.
I include the original referring URL with every order so i know where my sale came from. What keywords are the better sellers etc..
My theory (though totally unsupported) is simply that there are more newer users using MSN because they don't know how to change there homepage.
I find new internet users more eager to whip out the plastic on unknown sites the first time. Where as, an experienced user (which i find most googlers are) when compared to msn users skill level will shop around.
Just my take of what i've seen over years, not at all gospel.
I am of the opinion that gut instinct and trial and error are better ways in the formulation of an online marketing strategy than all the logfiles and all the hits in the world.