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The 7 largest search engines on the web are:
1. Google 54.7%
2. Yahoo 22.1%
3. MSN Search 9.5%
4. AOL Search 3.7%
5. Terra Lycos 2.8%
6. Altavista 2.5%
7. Askjeeves 1.5%
Compare that to their release from October last year:
For example I use webtrends, that probably is not so good as the stat program they have. One of my sites (that have Japanese pages) show 10% unique visitors from Yahoo Japan. In fact there is no listing on Yahoo Japan for that site! Probably that 10% is Google on Yahoo Japan.
according to them: (OneStat) powers more than 50,000 websites in 100 countries.
50,000 is an awefully small sample size...but it's always interesting to read more spin on the numbers.
This spin tells me that Yahoo -> wants to be seen as a search destination, and is pushing all angles to get there. :)
While that is a much broader sample as what Nielsen et.al use it still leaves us with more questions than answers.
Very generally speaking I would however think it could be in the dimension of being vaguely true or so.
Generally for northern America, and western Europe I agree with Mac: it's probably more like 65- 75%. Those countries make for a huge part of the worldwide searches.
In eastern Europe and Asia however the picture will probably look a bit different.
Then there are of course a lot of countries which produce such a low searchvolume that they don't have much influence on the stats.
And that askjeeves number -> it's so low, it's unreal. These number can't be right for the US market. I get 10 times the number of referrals from Ask as I do from Altavista -> with sites included in each.
Spin. Fun spin, but still spin. Perhaps these numbers are in line with European countries but in the states, they don't hold water.
To get a sense of the market I'm targetting, (US) they leave me with a false sense of who does what. For example, I'd never pay Inktomi - if I thought those numbers were right.
Similarly, I wouldn't pay any attention to ASK at all, based on those stats. But my log files tell me different.
I guess I'm wondering, do those things provide any real value to other people targetting the US, or do they leave you wanting? If I tried to show these stats around my office - shared with a bunch of guys who know more than a little about SEO - though they don't do it - they would laugh at me. For good reason.
As for people targetting other countries, do they give you a sense of who you should pay, market, optimize for?
Hitbox/StatMarket/WebSideStory published an analysis on December 4, 2002 for shopping site referrals from search engines that might be more accurate for some of you
% of Search Referrals to Shopping Sites
AOL NetFind 15.60
Ask Jeeves 0.77
OneStat is definitely master of the press release.
Yes, certainly a great example of marketing. 50 K users, in 100 countries?
That's 2K per country. Seems a little light, to me. But the numbers make for interesting reading.
I guess I'm left with the thought that, there is nothing truly 'useful' in their numbers.
2,000 or 2.000 US users? Hm. That seems very low.
Even for a small country, it still seems like a small sample.
from December 2002
this is the last full report they have online from May 2002
which goes down far enough to include "Ask Jeeves" with 14 million viewers:
Google PDF to HTML view of report [126.96.36.199]
original source: [nielsen-netratings.com...]
Hey Allergic, that was a really good find... here is a translation of barometre.1ere-position.com [188.8.131.52]
This seems the most realistic breakdown I've seen. Does this match the numbers coming from your logs?
That's the trouble with these stats, though -> it's not big enough, scale wise, to tell us anything. With such a small sample size - it's way too easy to get tricked into just looking at the numbers, and nothing thinking about the 'endless masses' using the net.