The Power of Links

"the currency of the web....Google"

[msgraph]

Not sure if this has been posted yet.

Search engines like Google interpret links to a web page as objective, peer-endorsed and machine-readable signs of value. Links have become the currency of the Web. With this economic value they also have power, affecting accessibility and knowledge on the Web.

Links and Power: The Political Economy of Linking on the Web [cmc.uib.no]
[pdf file]

Research Index Page [citeseer.nj.nec.com]
[citations and other formats]

[fathom]

Some interesting stuff.

Also notice in the citations a few references from WebmasterWorld.