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trying to workout keyword strategies that can be themed across a site, that a user will search for.
no problems on the 2-kw terms, but start going beyond that with the duplicity of the english language and the nightmares begin, or at least for me.
The problem is what knowledge people bring to a particular search engine, from 20 years experience in a particular field, when common sense, language has been thrown out of the window for slang, which a select few understand, to others that read the labels, and enter, to others that are not really sure what they are looking for even though they have it in their hands.
Hence when designing a site, its competence of what it is selling has to cognate to all, the lowest common denominator. However, due to the vast disparaties of searchers own knowledge, can bring into the SERP ROI equation, i find that i can't build one site that can cover all the angels, if that is even attainable, as it will not be able to keep its coherency, and will become extremly duplicated.
So, i've now drawn too building x sites to cover this, which is great for aiming them independantly at different SE's, but the content in one will not obviously do so well on the other search engines. Which brings me back to the one-size-fits-all, except for languages, and sectioning of sites in too logical topic areas. But i feel i have just come full circle.
I deal with people on the phone, and the differences of knowledge, that they bring into enquiries is staggering, but trying to capture the various terminolgy on a site ? well i got my head round it yet.
Suggestions, or similar problems overcome, throw me a bone
A FAQ page, linked prominently to every page on the site, could offer a perfect place to juxtapose both slang terms and "proper" technical terms...
Q. How does a widget meet my needs for X, Y and Z?
A. Widgets, also known as Gastropodal Flibbertygibbets, or Gibbets for short, can meet your X, Y and Z needs by... blah, blah, blah.
In this way, you can get the top three or four names or phrases for your info on a page together... and when visitors find the page, they may find their most pesky question answered right off the bat... earning you a potentially profitable debt of gratitude.
One project I am working on for my employer's site is "info link" graphics & pages for the product category indexes. When I'm done, visitors will see a list of (properly categorized) product categories (which link to the shopping cart), with a little "i" icon next to them... which links to a mini-glossary of sorts, giving photos, descriptions and tips for each category, helping the customer head in the right direction. (Another good place to put alternate/slang terminology)
If these info pages are indexed by the SE's, all you need is a prominent "Back to Widgets For Sale" type link on the page... If a customer finds the glossary/info page in an SE, they're only one click away from your related shopping cart area.
There's some kind of idea to start with...
