Paid Placement Strategies for Internet Search Engines

[msgraph]

Have only read through the first part but it appears to be an excellent read, especially with what is going on these days with paid placement. A lot of it has been discussed here but it is great to see an actual research analysis performed on the topics and the consequences.

Internet search engines and comparison shopping have recently begun implementing a paid placement strategy, where some content providers are given prominent positioning in return for a placement fee. This bias generates placement revenues but creates a disutility to users, thus reducing user-based revenues.

Hemant K. Bhargava
Juan Feng

From the WWW2002 Conference.

Paid Placement Strategies for Internet Search Engines [www2002.org]

Here's an article that was posted last month

Insights Into Developing Paid Placement Strategies for the Internet [newswise.com]