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Internal Linkage & Spider Bread Crumbs

         

franklin dematto

6:18 am on Oct 30, 2001 (gmt 0)

10+ Year Member



I'm a bit unclear as to the sigficance of Internal Linkage. As long as there is a chain with at least one link to every page in your site, why does Internal Linkage matter?

I've also seen some advice to make "Spider Bread Crumbs" - trails to lead the spiders to your pages. I have the same question.

To make the issue practical, what would be the effect of putting a top level menu, in text links alone, at the bottom of every page?

IanTurner

8:07 am on Oct 30, 2001 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Hmm seems like repetition to me, the real question is why isn't your top level menu already text links?

tedster

9:06 am on Oct 30, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Spiders are funny creatures. They might better be called bees, because they actually travel in colonies -- with strange communications flying back and forth between the worker "drones" and the "queen" back at the hive central.

What those communications are is not exactly known to we mortal human webmasters. But those cryptic messages can cause a given drone spider to abandon following up on the links from a page at any time. Or to follow links but not add those pages to their database. Or to call on a co-worker to follow the links, but the co-worker is much lazier and only comes around very rarely.

In short, I look at cross-linking schemes as insurance against these spider mysteries. I want not one trail, which a whimsical bot might drop accidentally, but many trails, especially to key pages (and what page isn't a key page?)

I use internal linking to maximize my page's chance of tasting "just right" to any spider that comes along.

<added>
Even more, today's algos partially decide how important a page is by the interlinking structure of the total "surround" of web pages that connect with it. The prettier that link structure looks, the more important a page appears to be in the search engine's scheme of things.
</added>

franklin dematto

6:36 pm on Oct 30, 2001 (gmt 0)

10+ Year Member



Tedster, thanks. Would you therefore recommend including a top level menu at the bottom of every page, or a text based complete site map? Or will there be a dilution affect?