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New Google Algo - Hubs/Authorities and HUH?

Pages that link to only a few others doing better ...

   
7:17 pm on Jul 6, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've been seeing something strange with the new algo (for pages without much PageRank (1-3 on the goog toolbar) at least):

Page A is about 'mens hair gel' and is optimised to the max for the term mens hair gel (but not too many incoming/outgoing links) and ranks in the top 30 for the term 'mens hair gel'

Page B is from a different domain on the topic of music (without many outgoing/incoming links) and has one link to page A (as well as about 4 other links) of the form <a href="http://www.blah.com/hair/gel.html">mens hair gel</a>

Now, when I look in Google for 'mens hair gel' Page B ranks higher than Page A! I think this particular piece of evidence suggests that Google is giving much more relevancy weight to pages which link *to* pages on the theme, rather than pages that are linked from other pages with an appropriate link. The strange thing is that there is absolutely *no* way either of these pages could be classified as a hub since, as I said, they don't have too many links (typically no more than 5 per page)

So, it's not a hub and it's not an authority ... what is it? Maybe we should call it a 'mini-hub'

I have seen other threads talking about similar ideas http://www.webmasterworld.com/forum3/996.htm [webmasterworld.com]

Anyone else see something like this?

7:29 pm on Jul 6, 2001 (gmt 0)

WebmasterWorld Senior Member agerhart is a WebmasterWorld Top Contributor of All Time 10+ Year Member



This could be true, but this would go against anything that has been stated and written about the Page Rank system and the way Google decides which pages are more relevant.

Now, I wouldn't put it past a SE to say one thing and do the other, for the mere point of throwing people like us off.

I think that to conclude something like this, that you need at least a few more examples of this happening.

7:40 pm on Jul 6, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've noticed this too. I have a bunch of cloaked pages that I use to build link pop for new sites I build. Instead of the site the link is pointing to coming up the cloaked site with the link text comes up.
7:42 pm on Jul 6, 2001 (gmt 0)

WebmasterWorld Senior Member nffc is a WebmasterWorld Top Contributor of All Time 10+ Year Member



>Page B ranks higher than Page A

Which one has the most PageRank?

4:20 pm on Jul 8, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>I think that to conclude something like this, that you need at least a few more examples of this happening.

I agree with you here, but in my case I have a lot of evidence. This is happening across the board for several of my domains. I'm not jumping to any conclusions yet, but I always like to assume that what I think is happening is true and then try to prove or disprove myself.

BTW, this topic is also being discussed in:
"when i type my site name it will show the home page link on the 6-7 page and rank sites linking to me higher" [webmasterworld.com]

>Which one has the most PageRank?
Will check the page rank of the different pages tomorrow and let you know.

4:40 pm on Jul 8, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



More evidence:

From a seemingly unrelated post:Sponsored listing, good results? [webmasterworld.com]
<Andrew>
"Just last reindex hit me hard but I am still hoping that was some technical dificulties at Google. ( I do not see a logical reason to rank my site on 21st position under the keyword which is a combination of three very specific words and they are my business name. Most of the 20 sites before me are the sites which exchanged the link with me and that business name appears somwhere on theirs links pages.)"

Again we see the sites linking to another site ranking higher than the actual site. Perhaps someone at Google made the mistake of giving hubs way too much importance ... i.e. any site linking to a site on a theme is considered a hub and very important. Maybe.

6:15 pm on Jul 8, 2001 (gmt 0)

5+ Year Member



And if I can add that this specific business name of my is in the link text in : Yahoo x2, ODP x2, L$ several times, many other major dorectories and in over a 150 incoming links from theme related sites. I am getting more and more convinced that Google made some kind of mistake in adjusting their algo and that is why we see that extra googlebot activity so they want to fix this mistake, quickly reindex and be back to normal. (just hoping and dreaming that this is a case :) )
7:00 pm on Jul 8, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I believe that part of what google is up to is indentifying and penalizing sites with excessive (spam) inbound links. It seems that the major issue here is that sites with large amounts of inbound links are taking a hit. We already know that sites utilizing "link farms" have been nailed, I believe that this is just an extension of that. I would like to hear from some folks who have not manipulated inbound links (too heavily :)).

My ranks are holding on many competitive kw's, I haven't seen any appreciable "slip", but all of my inbound links are more or less legit .

I don't think it would be to hard to come up with a baseline for inbound links and penalize those who exceed the baseline exceedingly.

8:45 pm on Jul 8, 2001 (gmt 0)



>> I believe that part of what google is up to is indentifying and penalizing sites with excessive (spam) inbound links <<

This could certainly be the case... but how? On what criteria could Google determine which are spam links and which are legitimate?

OK link farms are fairly obvious, and there is usually a reasonably clear pattern to grab hold of. But the sites that I have seen suffer recently just have a randem selection of links from other sites (albeit sites owned by me as well). I have been careful not to have exactly the same links on every site, and even thrown in 'wobblers'... links to DMOZ and similar.

What you say has been a worry for some time, so it wouldn't come as a shock if this was happening... but I just can't get my head around the criteria that Google would use. Any further ideas on this?

The next index is going to be fascinating! We might have a different word for it afterwards of course.

1:34 am on Jul 9, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>This could certainly be the case... but how? On what criteria could Google determine which are spam links and which are legitimate?<

I don't think it would be that hard to just use simple averages. Lets say for instance that the average site that is linked to from dmoz also is linked to from 50 other sites, and you have a handful of sites with over 3,000 inbound links, you could draw some fairly fast and accurate conclusions. I'm sure they may have applied a bit more logic to the equation, but that looks like the basis.

I once contemplated creating a plethora of "related" sites that would point to my main sites for the purpose of link pop, but decided that in my categories, I would probably stick out like a sore thumb and eventually end up with one. Besides, I don't really think that building sites with "find and replace" is very much fun :).

1:49 am on Jul 9, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



On a constructive note, you may want to take a look at inbound link patterns from your higher ranking competitors and get yourself somewhere "in the park", I think the operative word here is EXCESS. If you have way more (of anything) , you could be a target.
3:10 am on Jul 9, 2001 (gmt 0)



I wonder if it has to do with a closed circle. Even if you have 100 domains but they basically only link to each other, wouldn't that show up on a radar screen?

I think it helps to open the circle and get links coming in that you don't link back to. And of course those directory links are really helpul. Even cloaked doorway domains can get links from vortals, if you submit a page that provides the content the vortal is looking for.

12:37 pm on Jul 10, 2001 (gmt 0)

10+ Year Member



I think the excessive links theory is wrong. I just did not do anything yet to incease the links to my site in any artificial way - ODP*2, yahoo, and less than a 100 links from other sites - portals, e-press news, message boards, some personal pages...

I see no way how any algo could detect anything excessive here. And I was hit sooo hard. To some of us this changes happened with the previous update (late June). Did the last google changes have any effect on those pages? Andrew, others?

7:41 pm on Jul 10, 2001 (gmt 0)

5+ Year Member



John316, My inbound links are legit and if you think sites are penelized for excessive popularity, Yahoo with over 1 million inbound links should be considered for penalty on the next update :}

starec, I noticed the changes right when the Google started index update in late June.

This is good [webmasterworld.com...]

7:24 am on Jul 11, 2001 (gmt 0)

5+ Year Member



Two points:

#1 - These search engines don't work!! It all sounds good on paper but when you go to use them their results are inconsitant at best. It's a lot like Microsoft windows in that regard...

#2 - The problem they are trying to solve is not well defined, and so their algorithms are very 'fuzzy'--by that I mean prone to constant tweaking. Like others said, perhaps the one stuffed to the gills with 'hair gel' was being penalized for trying too hard. Perhaps some outright bug made it rank the music site higher. Who can say for sure...

Bolot

12:55 am on Jul 13, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Andrew

I never said that sites are being penalized for excessive popularity, they are being penalized for excessive links (there is a difference).

I could point 5 to 10 thousand inbound links to my sites, but I really don't think that would make any of them more "popular". It would probably just look like spam to the goog.

What is your strategy now, wait for google to hire the right engineer? :)

I don't think they made any errors, this all fits with the "hilltop" algo, that not only "weighs" inbound links, but weighs the quality of them. Weighing sheer numbers of inbound links without weighing the quality is a closing loophole, it was never a "policy". It was exploited, it skews results, and it is being addressed.

1:55 am on Jul 13, 2001 (gmt 0)



>....that not only "weighs" inbound links, but weighs the quality of them...>

This is why we start with our directory links. The site should be good enough to pass a human editor. I consider the ODP, who is not influenced by $ because the listing is free, as my best gauge. Then, try for edu and gov links before moving on to the industry and vortal links. This shows quality above quantity although I wouldn’t dismiss any on-theme incoming links. I think those show popularity in their sheer variety and most mimic what a natural linking would occur, given time. Unfortunately, we all want a quicker fix than would come naturally and have to force the linking the best way we can. It’s not easy and often not fair but it is reality.

2:22 am on Jul 13, 2001 (gmt 0)

5+ Year Member



Sorry I did not express myself clear. By "popularity" I meant number of inbound links and Yahoo seams to have excess of inbound links.

If I would have a chance to point 5 to 10 thousand inbound links to my site I would do this whithout hesitation (assuming that all of them are legitimate links from sites which have the same theme, have a good page rank and are listed in major directories Y, L$, ODP...) In my opinion it would never constitute a spam to google or any other engine.

My strategy for now is to wait patiently for next reindex without making any changes to my site.

I hope you are right about "hilltop" algo and I hope that Google is starting to utilize it. When I check my rankings in [teoma.com...] they are the same as on Google before that last strange reindex. I am #1 or #2 for all my keywords and that is why I am really lost with all the speculations about new Google algo.

1:29 pm on Jul 14, 2001 (gmt 0)

10+ Year Member



<<<I never said that sites are being penalized for excessive popularity, they are being penalized for excessive links (there is a difference>>>>>

just to touch up on the too much links or excesive links,
i have over 100 subdomains from one site that has been in google for nine months. approx. 9k pages in all, every keyword term possible, basically a big hallway page city, these sites when updated for the first time stayed in the 11-20 terms returned for the keywords they were optimized for, now this is the kicker, each page and i mean each page has all the links of all the links in that subdomain, say 120 links on every page, with this new update all my other sites that have enjoyed first page returns were pushed back to the 2 and 3 page returns and my over excesive link farm that was on the 2 an d 3 page results hit the top ten results and mostly the top five results, "every page has 120 links on it pointing back to its self"
go figure... my other real ultimate sites perfectly optimized are on the 2-3 page results and these sites are in yahoo dmoz etc..the link farm is listed nowhere and doesnot have a link from any other site i own, it is a stand alone farm on it own..
so in closing the excesive links and ect. is out the window,
in my opinion from my google experiance all our sites which have been there very long say before christmas, have gained ultimate popularity, even sites that were not optimized properly gained higher rank, but the new sites which were doing great in the top ten and five, took a hit, why i dont know, i think it is a soup of things going wrong at google affecting everyone differntly, also to note, new sites just crawled and updated on the recent update hit the top ten rite of the bat, i myself am confused because when you read these forums every one has been affected in different ways and perhaps the sites with small page count did not realy change at all.
n

1:49 pm on Jul 14, 2001 (gmt 0)

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member



>over 100 subdomains from one site that has been in google for nine months. approx. 9k pages in all, every keyword term possible, basically a big hallway page city, these sites when updated for the first time stayed in the 11-20 terms returned for the keywords they were optimized for, now this is the kicker,

OK nube, let's slow down and help me out with this one. When you got to the kicker, I got lost somewhere down on the farm. Help me get clear on this, step by step:

>each page and i mean each page has all the links of all the links in that subdomain, say 120 links on every page,

So this means that there are 120 pages on the subdomain, and they all link to each other from each and every page - all internal linking within a given subdomain. Is that right?

>with this new update all my other sites that have enjoyed first page returns were pushed back to the 2 and 3 page returns

All your other sites that had good listings got pushed back. Do I have that right?

But:

>and my over excesive link farm that was on the 2 an d 3 page results hit the top ten results and mostly the top five results, "every page has 120 links on it pointing back to its self"

This one, the one that has all 120 pages, all within the same subdomain, with all the pages linked to each other, moved up to top ten, mostly top five. Do I have that right?

If so, that means that the other sites moved down, but the one with the internal links moved way up? Right?

That's not a link farm with a kazillion unrelated sites all over the web linking to each other, that is one site with heavy internal linking. That's how I interpret what you're saying.

1:07 pm on Jul 16, 2001 (gmt 0)

WebmasterWorld Senior Member agerhart is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I decided to test this new thing that we have beend discussing in this thread.....I will report back once I see what the results are
6:47 pm on Jul 23, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



<<so in closing the excesive links and ect. is out the window, >>

On this most recent update, I put a site at #1 and #2 for several keywords, when I was looking over the site prior to the update, my best projection for it was to come up 10-20 based on an analysis of the competitors inbound links (they had like way more). I was pleasantly surprised by the high ranks and attribute it to the "hilltop effect", where quantity and QUALITY are part of the equation. I believe you can be penalized for excessive low quality inbound links. At least that is what I see. :).

The only site that out ranked this site is Amazon, I wonder if they have some sort of immunity?

7:52 pm on Jul 23, 2001 (gmt 0)

5+ Year Member



If you are right John I would be able to knock your site down from this good rankings on the next update by linking to you from not quality domains.
(I am not saying that you are not right, I just can not say much about this new algo recently because it is so inconsistent and out of any logic to me)
9:36 pm on Jul 23, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



<<If you are right John I would be able to knock your site down from this good rankings on the next update by linking to you from not quality domains. <<

Maybe that is googles plan, let the sharks eat each other :) .

Seriously, I think the term "penalize" may be incorrect. I think what we are seeing is that the goog is now differentiating between what I would call a "shill" page and a true authority.

To illustrate what I mean:

A shill page would look something like this:

links to:
abcnews.com
abcnews.com/news/news/news.html
abcnews.com/evening_news/evening.html
abcnews.com/news/morning/morning_news.html
abcnews.com/news/afternoon_news/news/afternoon/news.html

An authority page would look something like this:

links to:
abcnews.com
cbsnews.com
nbcnews.com
cnn.com
cnbc.com
foxnews.com

I'm not sure a "penalty" is being being assesed for the shills, but I don't believe they are being rewarded either.

My guess is you have a lot of "shills" and they no longer carry any weight.

 

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