Forum Moderators: open
We are starting our SEO campaign. After reviewing 20-30 SEO firms we decided to go it alone- do it in house.
With this new ambition we are seeking a breakdown of the amount of traffic that is coming from each engine (approx) so that we may get an idea of importance.
ie- we have heard numerous times that yahoo sends approx 80% of traffic to some sites... who sends the most after them, and them, and so on.
We hope that with this list we will have a structured target list ordered by importance- those who send the most traffic all the way down to whomever sends the least.
any ideas?
thanks nathan & Ali
Heh! We'll put that on the WebmasterWorld testimonials page.
I find I'm working from the Top9 list [top9.com] more and more, mentally adjusting some rankings and tossing out the meta and pfp engines to get the core SEs. Does anyone have a better SE vs SE comparison?
1. Google: huge engine provides decent amount of traffic on it's own also moonlights as secondary results DB for Yahoo...I'm sure you probably know that, but still good reason to target.
2.Altavista: This is big engine, not in my opinion the best, but, it's easy to get on and free to submit, plus hey they deliver traffic.
3.Lycos, might as well just submit to fast/ alltheweb.com. Fast is great with indexing and I seem to do well, besides it got me into Lycos a month before Lycos decided to put me in the directory.
would've listed excite but since they switched to Looksmart I can't do that. So these three are great to target when you want to save money and optimize.
If you already know this stuff disregard the post and pretend I just said "hi".
[websnapshot.mycomputer.com...]
The approach I usually take is to hit the directories first. Express submit to Looksmart and Yahoo, and do a free submit to ODP and about.com . If done right this should create a substantial amount of traffic and set you up with some link popularity to make you competitive on the other engines. Then its time for the page tweaking and gateway creation. Hit AV, Fast, the Inktomi Engines, and Google.
How did you go about creating a SEO campaign? What kind of research/actions did you do? My boss asked me to create similar plan and I am stuck on how to begin. Any advice would be helpful.
Paul
I too created a plan like you are talking about for my boss not too long ago, and I would be glad to share with you some tips or anything that would help, but you need to lay out some ideas first.
1) what kind of things are you looking to do with SEO (cloaking, doorways, themes?)
2) what type of customers are you designing this campaign for?
3) are the pages dynamic or static?
4) is there enough content on the pages?
1) what kind of things are you looking to do with SEO (cloaking, doorways, themes?)
Think we are going to keep it pretty simple and go with a themes and single product approach. We do not have a full timem person dedicated to this, so I am scared to play with cloaking and have gotten too many mixed messges with doorway pages
2) what type of customers are you designing this campaign for?
We are a strickly b2b company whose main target audience are clecs, telcom companies, etc.
3) are the pages dynamic or static?
3/4 of our pages are static, we do have some that have a Notes backend. We will be implemting a cms system to help create more dynamic pages.
4) is there enough content on the pages?
Our pages are pretty content heavy. In fact we just redid some pages to make them more web friendly.
Thanks so much for your help and look forward to seeing what you have.
Much appreciated.
-A Gerhart
