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SEO vs. CPC/PPC Campaign

SEM strategy.

     
7:44 am on Jul 5, 2006 (gmt 0)

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I want to help optimize a site on SEs. Need is to double the traffic. Should I go for SEO or PPC/CPC campaign in view of short and long-term strategy?
Looking forward to hear from you.
Thanks in advance!
8:03 pm on July 5, 2006 (gmt 0)

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Short term: PPC
Long term: SEO

Start both programs together, and as the SEO starts to take hold and rankings and traffic begin to improve, you can start phasing out the PPC.

--Illah