2 KWs, same product.how to optimize?

how to market for one page that features 2 keywords

[chazeo]

OK, I feel like I know the answer to this but I want some second opinions. Let's say I am working on a website for Dodge. The webpage for "Dodge Ram" also needs to be optimized for "Dodge Truck." Should I:

1) Create a standard product page with combined content addressing both KWs, and ultimately and use both KWs in anchor-text links (intra/external) pointing at the same page? If so, what should the page be named dodge.com/ram.htm or dodge.com/truck.htm (the KW with the highest search volume)?

2) Create seperate pages for each KW even though it's selling the same product?

Thanks for your input!

[Kufu]

Option 1.

Also don't worry too much about the file names; but if you want to have keywords in the file names, make sure to keep them short and not try to stuff a bunch of keywords in there.

[Sweet Cognac]

I would go with dodge.com/ram.htm

Even though truck has a high search volume, the more specific your page is the better.

Maybe the url would even be better as dodgetruck.com/ram.htm
or dodge.com/truck-ram.htm

But I think if the title of your page is Dodge Ram, then it's better that the url have dodge ram in it too.

[Robert Charlton]

The page file name isn't going to matter much. Your title and page content are what's important.