Espotting - new guidelines

[Mike_Mackin]

.........."Keywords. The keyword must now appear in the title. Please remember, if the keyword in question is a real, brand or place name, a customised and targeted campaign must be created to support it.

URLs. A deep content URL must complement every keyword. This URL must enable a user to click straight through to the relevant page, clearly featuring the content, product or service related to that keyword.

Please note that as of today the Editorial Team will be selectively declining NEW spreadsheets that do not follow these guidelines."..............