PPC listings and traditional listings

What percentage of click throughs do each bring?

[mitzyb]

Does anyone know where I can get information regarding click throughs on the major search engines and directories?

I would like to know the sort of percentage of click throughs pay per click generates compared with traditional listings and other advertising.

[Mike_Mackin]

Welcome mitzyb

>I would like to know the sort of percentage of click thoughts pay per click generates compared with traditional listings and other advertising.

There are too many variables even on ONE search engine or directory beginning with:

Title
Description
KW relevancy
Rank

We generally suggest that people spend a small amount of money to test their specific results.