Click Reports vs Web logs

Possible discrepancy between logs and clisks

[Hissingsid]

Hi,

Has anyone else noticed that the clicks that you pay for don't show up as entries in your web logs?

I use Espotting and Overture UK. In the first 2 weeks of August Overture says I had 289 clicks. This resulted in just 15 lines in my logs from Overture.

I've looked in a bit more detail at Espotting. The Espotting click report for 1/Aug/2002 shows 12 clicks but I only have 5 lines from Espotting in my web logs for that day. In fact two of those seem a bit questionable as they are virtually identical and are within 6 seconds of each other.

Is it more likely that my web logs are innacurate or the click reports are wrong?

I'd appreciate a bit of expert input.

Thanks

Sid

[Brett_Tabke]

Alot of people have referring urls turned off in their browser, or blocked by a filter. Use a unique url in your Overture listings for closer tracking.

It could also indicate either a log problem or a server problem. If you have a really slow website (2-3seconds delay), chances are good that people are hitting the back button before your site even responds. To test that out, put a counter at the very top of the page (ssi), and a ssi counter at the bottom of the page and compare the two counters.

[seth_wilde]

Clicks from PPC engines partners show up under the partner's name not the PPC engines name..

This is probably what your seeing...

Like Brett said, send the PPC traffic to a unique url for better tracking...

[teeceo]

"Alot of people have referring urls turned off in their browser, or blocked by a filter. Use a unique url in your Overture listings for closer tracking."
(referring url's) is that hits to a page or how many people used your site with different url's?

teeceo.