Does anyone suspect fraud in pay-per click?

just wondering...

[dailymultiple]

Hi all ...ya im new.
Signed up for both overture and adword.My company is B2B and i have only 1 competitor on both services. On overture, him and i are battling it out at $.05 cents. He is at $.01cent. I can see what his price is so it seems fair. BUT on google adword i cant see what he is bidding...it just tells me that my clicks are costing me $2.50 each.
Its the same competitor from overture.Why doesnt google show me what he is bidding?? It seems like they could just make it up. Why would he bid 1 cent on overture and over $2.50 per click on adword?? The overture ad seems to show up everywhere but google is just google..am i right? Any thoughts?? Also B2B seems hard because the regular consumers come in and run your clicks up...

Patrick

[vibgyor79]

Welcome to WebMasterWorld!

Don't jump to the conclusion that your competitor is bidding over $2.50 just because he is on top. That's because your adwords position depends on the combination of Click through rate and keyword bid price.

Check (4. Position) under [adwords.google.com...]

You'll never know - your competitor maybe paying $1.00 per click but might be having a CTR of 10%. In that case, your competitor's rank would be 10.

What is your overall CTR? Multiply that with $2.5 and you will get your score. Run the campaigns for a couple of days and see if you can beat your competitor. If not, either raise your CPC or your CTR. I don't suggest that you increase your CPC because you are paying way too much already.

Read Google AdWords manual thoroughly.

Good Luck!

Ashwin

[garry]

And as for Goverture....the 1cent click is a grandfathered rate from the old days....if he modifies it now he will never get it that cheap again, it is nowadays a 5 cents minimum