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*Advertisers may bid on search terms only once, even if they list sites using different URLs or through separate accounts. This policy helps ensure that users are presented with a variety of results, and it prevents a single advertiser from monopolising a particular search result set."
Call again and don't take no for an answer!
"Listing Guidelines Question : Why can't I bid on the same term if I'm using a different URL?
Answer : Advertisers may bid on search terms only once, even if they list sites using different URLs or through separate accounts. This policy helps ensure that users are presented with a variety of results, and it prevents a single advertiser from monopolizing a particular search result set."
Getting them to honor their own TOS seems to be the problem. You might check out this recent thread on exactly that topic:
Call back and give them hell. You got someone who was one of or all of the following:
pissed at you
just plain stupid :)
So often people call Overture (and other companies) and believe that a customer service reps answer is actually correct. I've learned not to accept too many initial responses, especially from Overture!
Twice we had the problem, in both case it took 4 letters and 3 weeks to get the spammer removed.
Guess also that "the nature of business" of Overture is to be slow to remove multiple listings from the same user because our bids have to be much higher to beat them. Meanwhile, Overture makes the $$$.
They should apply (in a timely manner) their own TOS and ban repeat offenders. Otherwise, if we all start doing the same, the will have a BIG problem with the "surfing experience" of the people who click on the PPC.