interesting Overture revenue / stat

Paid Search Pays. Yes, but to whom?

[rcjordan]

I suspect, as does the author of this article, that OV got their 2nd qtr numbers filed just under the wire.

The company reported net income of $17.5 million, compared with a loss of $2.9 million a year earlier, and said its revenues rose to $152.5 million from $62.5 million.

Interestingly, the company said that the number of "paid introductions," declined to 515 million in the second quarter, from 587 million in the first quarter. And that could have a lot to do with competition from Google.

Overture has officially emerged as one of the few successful Internet advertising businesses

"Just an Online Minute…" Maybe Masha should change the name of her column to "Just an Online Quarter or Two…" OV's 3rd and 4th quarters will be telling.

Paid Search Pays [mediapost.com]

<added>
Ironically, Google's new skyscraper touting adwords was running in the right column when I read the article.