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I did notice they are as hard to get a free listing in as scrubtheweb
Well, they are a PPC engine:)
Ah-Ha has the best customer service I have yet experienced. I think for results there is Overture and then everyone else; for customer service there is Ah-Ha and then everyone else.
That's the good side. The bad is that for my terms, at least, they develop only a VERY small fraction of the referrals Overture generates. We're talking one click for every 75 Overture generates; maybe less.
Maybe your experience will be different. The bids tend to be very low; it may be worth a try.
If you set the account up yourself via their
account management system -- all $50 goes
toward clicks, but if you choose their "Full
Service" [one of their representatives sets
it for you... etc.] then a portion of that
$50 will go toward the set up.
If you have a smaller, more consumer-oriented site, Ah-ha is a good way to go. Their distribution is to a more consumer-friendly audience.
FindWhat is also an option.
You also want to consider where your target market is. Where will you be getting the type of traffic you are looking for? Each of these PPC sites has their own "niche" - make sure your choosing the one that works for yours.
Choose the one (or combination thereof) that will give your the best ROI. Keep in mind that they each distribute to different partner sites. A strategy based on a few keywords in one and a few in another may work for your market.