Who pays whom..?

And approximately how much ?

[ideavirus]

Hii all,

Some of the big ppc engines syndicate their PPC listing with many other big and small search engines.

By doing so, is it that PPC engines pay those who take their feeds for their dir/SE ??

If so...how much approximately do they pay and on what basis...??

Someone please give me feedback on this !!

Thanks much
Cheers
:)

[redzone]

ideavirus,

The deals are not always that simple.
Overture for example has both "Revenue Sharing" agreements, and "Pay For Real Estate" agreements.

Their deal w/ AOL, which recently expired, they paid a "flat fee" for their listings being displayed above the standard search results.

The exact specifications of either type of agreement are rarely released to the public.

Shareholders have access to some general information in Public Record information that is available to shareholders. But the information usually doesn't list exact percentages or dollar amounts. Most of the information I have reviewed gives contract durations, etc..

[ideavirus]

redzone :

Thanks for the reply..I understand what you have to say...!
I guess, the negotiating power also plays an important role in deciding on what kind of agreement the partners end up with ??..like flat fee/pay for real estate OR revenue share contracts!
Anyone else has info on this ??

Also, i would be Interested to know some info on google adwords partners agreements ??...Any approximate info on their agreements...??

Thanks again
:)

[Mike_Mackin]

what redzone said

As far as Google is concerned, they are not a public company YET.