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When you see their listing on Overture partners like excite, av, etc, the title is "Japan Business News", but when you click on it and go to the consulting company's site, the title of the site is different - say "Doing Business in Japan" and the domain is their consulting companies name.
In Overture-provided search engines such as AV, Excite etc, their listing appears before ours with exactly the same title as our established site. We dont have our site listed in Overture as it is not a commercial site per se, and we tend to come up on top of all search engines for our title (eg Japan Business News)
We are worried as our site has been existence for a few years and has some branding built in the name. People may think that when they click on the title in the overture listing section of the search engine they will go to our site, but in fact will go to this consulting companies site.
Not a biggie, but a bit of a worrier. Is the Overture advertiser doing anything wrong. Do we have any recourse?
I guess there is no rule to say people cant use the same site titles as others :), but this does seem to be a bit sneaky! The overture advertiser seems to be a fairly moneyed up company, not a fly by night.
Many thanks.
What are the KWs that firm is bidding on?
If, Japan business news
Then, Japan business news
Titles at Overture should relate to the KW and not the title of a site - imho
yes they are bidding on the phrase Japan Business News, but their site has a much more specific focus.. Carrying on the analogy, their site is about Osaka Business News only.
I guess its a problem that any site that is named after a generic phrase will have to handle.
If Overture allows this, I have some great campaigns planned for some competitors!
The guidelines the editors follow are very clear on acceptable usage and so long as the landing site (even if you use some form of redirect to track the click) is relevant to the keyword in question then you will be OK.
As you say though it's a level playing field and what's good for one should be good for others, but bear in mind you will be paying to play and it could get expensive.
Take for instance the phrase "yahoo uk". Last month (might be May) it was searched for 17,228 times on Overture US and 14,264 on Overture UK yet not one bid of even 5 cents has been made. Now I'm not sure if you could but let's say you put up a page with details on how to get a site listed in Yahoo UK or how it works and used that as your landing point, then enough people would click the link to make it viable at $50 for 1,000 visitors. What does everyone else think ? Anyone tried it ?
