I created a campaign with only 6 key words.
Conversion rates were 9% ,14%,33% for the best, two got no clicks but the third got 4 clicks from nearly 1000 impressions which really brought down the average click though rate. I have deleted this high showing but low clicking term as it is obviously wrongly targeted, but it remains on the campaign stats lowering the overall average. Should I quickly junk the campaign and re-submit without this troublesome key word so as to boost my campaing average?
