ppc management tools

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ppc management tools

Which is best / best buy?

louponne

6:13 am on May 27, 2002 (gmt 0)

I've been using overture for some time now, and have just hit the point where some third party management tool could help. Software or on-line site? What do you use? What's the best buy??

Many thanks for any and all help!!

tigger

6:25 am on May 27, 2002 (gmt 0)

I've not used any but here's some postings that may give you the information your after

[webmasterworld.com...]

louponne

6:35 am on May 28, 2002 (gmt 0)

Thanks, but this gives no commentary or pros/cons of each. Does anyone any experience with these tools?

(edited by: tigger at 6:44 am (utc) on May 28, 2002)

ade_uk

9:14 am on May 28, 2002 (gmt 0)

i went on a trial of gotoast and found it tricky and confusing to set up properly so gave it up...

i then did a trial of clickpatrol and found it v.easy to setup and have stuck with it ever since and no longer have to check my bids on overture etc..

louponne

9:43 am on May 28, 2002 (gmt 0)

clickpatrol's monthly fee seems pretty pricey to me - has anyone tried BidRank? At least it's a one-time fee!

ade_uk

9:48 am on May 28, 2002 (gmt 0)

thats the software one isnt it ? i downloaded the trial and gave it a go but preferred clickpatrol - with myself having quite a few pricey keywords the cost isnt so bad considering it saves money where it can on bids... but yeah 70 usd is quite a bit of cash for what it basically is

Camster

6:23 pm on May 28, 2002 (gmt 0)

I use BidRank and have been quite happy with it. You have a lot of options available for bid settings (max, min and "gap surfing" which finds a price/rank sweet spot based on your criteria).

You also have options for how often it checks and changes bids. I have it set up to change bids less frequently during the day while I'm at my desk. I just flip to the app every 30 mins and manually trigger a bid update with one click. Then, during the evening and night, I have it set to spread out my six Overture bid changes over the whole period.

Because it's a desktop app, you need to have it running on a machine with 24x7 access (if you want that kind of monitoring coverage).

I also like its bid logging and import/export features, since I use a database to keep track of terms and bid settings.

On the other hand, I did just notice that GoToast now covers Google too... might be time to explore that again...