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I'm looking at starting a ppc account with GoTo, haven't used ppc before. Is it best to start out with one or two keyword phrases first? Any observations on running into competitors clicking on links and problems involved with this? Any other advice on keyword phrases?
Track how much you spend until you convert your first sale
If you show a profit from the keyword.
Adjust your bid (and placement) upward to receive more traffic, while maintaining your profit.
If you do not show a profit from the keyword.
Substitute the keyword for one that offers a better description to the viewer, or modify the sales content of the site.
GoTo has refunded my account for repetitive click throughs from the same IP address.
To-date I have spent $1500 on GoTo Keywords and have seen few competitor click problems.
View your logs and report any repetitive click through to GoTo for a refund.
I'd add that if those 1 cent bids don't put you in the top 10 you may have to wait for some time to run up 200 to 300 clicks.
90% of the clicks will come from affiliate sites.
Dogpile shows only the top 10 on it's first page.
Another factor that will cause sales to go up & down is the title & description. A Great title and description will GET more clicks BUT thye are not relevant to what you are selling isn't what ya want. "Cheapest Books on line" better lead to a site that has CHEAP BOOKS
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If you use e-commerce solutions provided by others [read affiliate sites] and you are any good at SEO you are making sales now. Set up another affiliate account that will track sales from only PPC. You'll be able to track net revenue.
Also the .01 clicks can take a while to accumulate enough measurable data.
Once you have set a evaluation period and sampling count, bids can be adjusted to reach the measurable data.
Obviously if you try to sample too quickly by setting your bids to high the results of the evaluation are questionable and subject to a recount.
One of the most obvious factors is using the search word in the description - not a synonym, but the actual word or phrase purchased. Somehow, in the midst of managing a whole bunch of different kw bids, I seem to forget this from time to time.
I've seen an 80% jump in clicks from the same position when I remembered to include the search word in the title and description. It can also be very useful to monitor what the SERP actually looks like. Sometimes the neighbors make a difference. A page with lots of long descrips can respond well to a short, punchy one -- and vice-versa.
Great advice on title and description. I will keep the bidding low as I start off. Thanks again, hope you all had a great Thanksgiving holiday.
The #1 spot for the keyword I want is $0.03 and the site does not have the keyword in the title, description or the webpage.
Here's the GoTo policy:
GoTo reserves the right to reject or remove any search listing at its discretion. You represent and warrant that all information, in the search listing itself or through the Web site to which the search listing links,
(i) does not violate any law or regulation;
(ii) does not infringe in any manner any copyright, patent, trademark, trade secret or other intellectual property right of any third party;
My guess, with all the meta tag lawsuits in recent times, is that you won't be allowed to do this.
