Relative Traffic on PPCs

How do they all compare in terms of searches per day?

[Morgan]

Is there any definitive comparison on this? I tried looking around for the info, but thought I'd ask in case somebody just knows where to llok it up.

Just curious, Thanks, Morgan.

[TomWaits]

We have roughly the same keywords on all of these engines. Using what we spend per month on Overture USA as an index of 100, some of the rest of them:

67 Google - (i.e., on Google, we spend 67% of what we spend on Overture)

27 Findwhat
10 Sprinks
8 Overture UK
7 eSpotting
5 Kanoodle
3 7Search
3 Ah-ha
3 Bay9

That's a rough comparison of their relative traffic, using dollars spent, for a constant set of keywords and phrases, although Google & Overture are more expensive than the others of course, and that throws it off.

[mundonet]

TomWaits: Findwhat represents 27% of your Overture traffic/spending? It's about 2% in our case. Maybe you have a UK or other specifically oriented market? Just curious.

[TomWaits]

It's international. There are some single keywords that, if you bid the same amount on Overture & FindWhat, on Overture will give you 4th place, and on FindWhat gives you first.

FindWhat gives us single keyword coverage we couldn't get cost-effectively on Overture.

I know the roughly 4 times ratio of Overture/FindWhat traffic-or-cost is off if you base it only on our experience, but I don't know what the realistic ratio is. Certainly based on ours and your experience, the relative traffic varies wildly.