Overture Ends America Online Pact

[payperclickanalyst]

*************************************
... The company also said that its U.S. search
distribution relationship with AOL Time Warner's
(NYSE:AOL - news) America Online unit has
ended, including AOL, AOL.com, CompuServe
and Netscape.

Per the companies' previously announced multi
-year pan-European agreement announced in
January, Overture will continue to provide its
pay-for-performance search results to AOL
Europe's Internet properties in the United
Kingdom, Germany and France.
*************************************

read the PR in its entirety at:
[biz.yahoo.com...]

[chiyo]

Seems the yahoo extension is being used as a strong positive, reducing the impact of the AOL contract finishing. Now what will AOL do? Will they replace Overture with LS, Google, or someother revenue generating click syndicator?

[magnus]

Or could AOL be prepping their own PPC program? I doubt they would do that with all the other PPC's out there who devote their full company resources to it such as Overture, Findwhat, Looksmart, etc.

This should be interesting to see what happens. Does anyone think that Inktomi will still be there in the future also?

[eljefe3]

No wonder why my sales are up today. No "sponsored listings" at the top to dilute the Ink results. Way to go AOL!

[addall]

FYI, aol is using Google adwords now.

[mundonet]

I see Travelocity in #1, 2 or 3 search results in many travel related searches.

Now what: undisclosed paid listings in "matching sites"?

Was it to honest to have the Overture listings in "paid listings" over the legitimate results? An other SE where relevancy will become irrelevant, $ first! Disgusting.

[Mike_Mackin]

Overture Email

"Netscape is scheduled to end in August. "

[woody]

More info at this link
[story.news.yahoo.com...]