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I am in bidding wars with the same guy all the time.
Please advise!
did anyone see that film about the schizophrenic nobel prize winning mathemitician, who hypothesised that the best way to compete with others is sometimes to collaborate.
i see a head to head involving just 2 main players on a ppc as a possible case for this, why not collabotate and split the month in half, taking alternate weeks or whatever, and actually LOWERING your bids to just above the rest of the competition.
added well with only 2 bidders collaboration will save you bundles you should be able to go down to 10c min bid
I also disabled the original posters nick per tos on nicks (it goes in the bag with the rest of the inflamatory nicks and religious dieties).
As Mac said, Good thing to do before hell breaks loose. :)
We complied, but didn't see it as price fixing, but, as Brett said, rather as expense management. The top 5 spots were separated by 8 cents, with the 6th spot being 18 cents lower than #5. Of course, once we dropped our bid closer to #6, others jumped up so the whole exercise was kind of wasted, and the price actually increased as a result, but my point remains the same.
If there are only 2 people bidding for a particular phrase, any collaboration would hardly be price fixing since they're the only two affected.
obviously i'm not a lawyer but my understanding is that price fixing applies to sellers of goods or services who form a cartel to artificially set a higher price than would be set if market forces came into play...
a cartel to artificially set a higher price than would be set if market forces came into play
Besides, don't click thru studies show positions 2+ have higher return rates that #1? (I thought I'd seen that somewhere her before)
Although I dont use PPC, I would only collaborate in this instance, where two people are excessively competing against one another. Obviously a settlement to reduce prices is good for all people who use PPC, but no doubt the SE wouldnt be happy with this, you would have to keep such a deal very hush hush.
As mentioned, reducing your prices to a level close to the other competition may stir some people willing to bid a bit more, so any savings you do make will likely be marginal
And when they run out of $, they GO AWAY :)
Like every thing else with web site promotion, it takes patience.
I like your choice of words there.
>>patients
So that's what the ppc's call them.
You're right Mackin but there's a sucker born every minute and they line up like lemmings going over a cliff. There just doesn't seem to be any sanity to some of the phrases I watch.
I hate to say it but I suspect we're seeing some new twisted form of gambling addiction ;)
No doubt its due to lack of preparation, or maybe it use due to lack of patients ;)
Either way, if you do not plan how much you can afford, the market, the PPC cost etc, you would be a food running into something that can eat your money up so quickly :)
One day, Im sure I will use PPC
I do not believe joining your competition to lower your advertising is price fixing, in any way. I believe strongly that there is room for a 3rd party between us and overture. It will happpen. This concept is no different than large media buyers who secure air time or add space cheaper for their clients.
As many of us know, overture is making millions by the competitive nature of search terms. A third party, representing many companies is the answer.
