Sprinks.com Pay-Per-Click on About.com

What is your experience with Sprinks.com?

[linkleadsdotcom]

I've used Sprinks.com for a few months for several sites, and it gives me nice redundant coverage to my About.com directory listings.

And Sprinks has been creeping into some of the metacrawlers too.

So I've been happy with it, and it's still relatively cheap versus a Goto.

Comments?

Claude

[redzone]

Over 95% of clicks coming through guide site listings which are very expensive compared to keyword bids at Sprinks. The guide site listing bids aren't much cheaper than comparative keyword bids at Goto..... The only difference is "About" has an established, loyal audience, compared to Findwhat, and the others....

There admin reporting "sucks", and is inaccurate....

FindWhat is a much better buy, and has much better metacrawler coverage (MetaCrawler, mamma, etc.....)

[tedster]

I'm shaking the dust off this thread -- with all the PPC action going on, I'm wondering what experience anyone else out there has with Sprinks. They MUST be paying attention to what GoTo is doing, right?

I've noticed that about.com puts the Sprinks "sponsored links" at the bottom of the page, not the top. On the plus side, they appear on lots of content pages -- and the average bid is a good bit lower than the same kw on GoTo. After all, we're only paying for clicks, so a cheaper click is a cheaper click, right?

Is anyone active with Sprinks?

[rcjordan]

No, I'm not using them, but I did go to About.com today just to reassure myself that they hadn't thrown out Sprinks and gone w/ GoTo.

[Billythekid]

About notified me that they were not going forward with planned marketing changes and I had traffic but it is now gone.

[bigjohnt]

Sprinks <yawn>....
I opened an account for a client in October. Sent in a spreadsheet with nearly 500 relevant terms -and forgot about it. To date, none were added.
The one term that WAS used<the one I used to open the account> does not show up when I do a search, although the top bid is .01, same as my bid.
Ha-ha - I just raised my bid to .02. NOW the Listing fee .02 shows, but nothing else. Que pasa?
Agreed, admin is awful.

[Mike_Mackin]

We opened an account and had the same experience.

No time to mess when this stuff.
If we can't make it work in 10 minutes, we are out of there.

[balthus]

Please clear up my confusion. I was under the impression that sprinks IS about.com, as indicated by the copyright on the main Sprinks page?

Our bid per click has been much higher than at goto.com as we can get good targeting on highly contextual areas of about.com

[bigjohnt]

Sprinks is a service of about.com. The costs are lower per click, the admin time cost is higher. After my gripe mail last week about my spreadsheet never being added I got a "sales salvage" call today, looking for a spreadsheet with a maximum of 300 terms.

I was told that my original spreadsheet was rejected, and I got an email about it. (Geez, one of my staff of thousands must have deleted it during my four hour lunch breaks.??)I say, forget'em for now.

[tedster]

About.com has been a weird source of traffic for one of my clients. I think it's because About has a very dedicated user base but perhaps they don't attract new users very rapidly these days.

Here's what we've seen. We got a nice, unpaid, link on one of the topical sub domains. For about 3-4 weeks, lots of referrals. Then a rapidly dwindling curve -- now, not one new referral since Christmas, and the link is still in place.