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"EarthLink and Google plan to formally announce the relationship later this week. The two companies would not disclose financial terms of the deal."
"It's an interesting shot across the bow for Overture because Google is now saying that it can play in this space too," said Chris Sherman, editor of SearchDay. "It could have profound implications if it catches on."
"But EarthLink is not abandoning paid listings altogether. Steen said that because of Google's syndicated advertising "we get the best of both worlds. We're not going to walk away from a revenue stream."
"The lawsuits "could mean Overture has to re-engineer the way it does its search results," SearchDay's Sherman said. "If Google happens to step into the vacuum while Overture does it's re-engineering, that has big implications. There's a competitor there that might be there to take advantage of it."
