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bid management" ...etc
1st step in the expected move to in-house or preferred software. Expect some more announcements in the near future,
Sure we can advertise on other PPC's but how long before they follow? Anyhow, other PPC's just don't generate the traffic for specialised search terms.
Overture is interested in customers who place high bids on their terms. Bid management software automates the task of the bidder to keep his bids as low as possible. It would clearly be counterproductive for Overture to help promote that stuff.
I predict that they will NOT promote in-house or preferred bid management software, because that would effectively reduce their total revenues. Why should they go and hurt their own business?
joined:Apr 29, 2015
like it or not, its another reason why they're pretty much the only profitable ads-based business around these days...