Different re between plural

[beasscr]

I thought it didn't matter if you type in plural words or not into Overture. I am noticing that they do return different results. Am I mistaken or did they recently change plural search results?

Also, if using the GoTo/Overture tool and it displays that x amount of searches are performed for a search term, does that take into account the other search engines that use the top 3 paid listings?

[Mike_Mackin]

>I thought it didn't matter if you type in plural words or not into Overture. I am noticing that they do return different results. Am I mistaken or did they recently change plural search results?

Only on some terms. Not all. EXAMPLE book and books are the same as far as I checked 1 to 10

>Also, if using the GoTo/Overture tool and it displays that x amount of searches are performed for a search term, does that take into account the other search engines that use the top 3 paid listings?

YES

[beasscr]

Thnak you!

Do you have any numbers in what the click thru rate would be if listed in the top position?

[Mike_Mackin]

[overture.com...]

[beasscr]

Thanks for the urls but I don't see any % of click thru rates.

[Mike_Mackin]

There is no answer to that question.
See this thread. [webmasterworld.com]