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They opened an account and bid on two terms - Russian Adoption and China Adoption. One week later GOTO wrote back rejecting the terms, stating that they don't have enough relevant content. (Their site is ONLY about internetional adoptions) :(
When GOTO was hungry you could get anything past them and now that they are doing well they are rejecting 100% on target marketing terms...
Partners like AOL, are very "picky" about GoTo bids being "on target" to their user's search term that was entered.
In GoTo's mind, better to go a bit "overboard"..