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Overture traffic boost since Yahoo went live...

how much more traffic are you seeing?

     
9:16 am on Nov 23, 2001 (gmt 0)

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we're averaging a 30-40% increase in overture traffic since the yahoo deal went live. that's across MANY campaigns - a good cross section.

pretty significant traffic increase.

are others seeing the same?

seoboy

12:50 pm on Nov 23, 2001 (gmt 0)

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.........and what change in ROI ??? if any
6:25 pm on Nov 23, 2001 (gmt 0)

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we were waiting for some statistically significant data before we bothered calculating conversions.

i need some data from clients, which i probably wont have until monday... i'll let you know as soon as we run some numbers.

i'd be interested to see others' results too...

seoboy

7:07 pm on Nov 23, 2001 (gmt 0)

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No ROI numbers yet, but one client can see that the Yahoo/Overture traffic has a better conversion rate so far. However, the conversions are up but the average sale is down -- so that will affect ROI as much as the CTR does.
7:24 pm on Nov 23, 2001 (gmt 0)

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It would seem to me that a lot of keyword re-tweaking is going to have to happen with the new user base.