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I submitted the information on Sunday evening, and early Monday afternoon I received a personal phone call from one of the editors. He verified a few details, and all the listings were active about 18 hours after submission. This blew me away!
Even if the phone call is a layer of security (it certainly may be) it was very personable. That kind of speed and service can only help them grow.
Later on Monday I submitted some new keywords and some description changes and they also were through the editorial review and live in under 24 hours. Maybe the turn-around time is unusually fast right now, or maybe GoTo added editorial staff.
Whatever the reason, I sure like it. They still say 3-5 days, but they beat that twice.
I just setup another new account at 4:30pm EST Aug 8, and got approval confirmation back, stamped 9:23 EST - SAME DAY.
Five hours, not 3 - 5 days. Granted it was only one listing. Lets see how the other 389 listings go.