When did Canada.com switch to GoTo results?

[Liane]

I just had a quick look around various engines and wanted to know when Canada.com switched to GoTo.com results and if this is a permanent change? Anyone?

[tigger]

Liane

have a look at this

[webmasterworld.com...]

[jeremy goodrich]

Dogpile now powers Canada.com [webmasterworld.com]

Granted, I posted after I read the other thread, but I felt it "fit in" with the rest of the engines information. :)

[Liane]

Thanks Tigger & Jeremy, I looked around a bit before posting to see if I could find the answer but I guess I looked in the wrong place. Wow, not sure I like this at all! Just one more nail in Inks coffin huh?

[rcjordan]

>Just one more nail in Inks coffin huh?

Yup. We're looking at (on-going) seismic shifts in the SERP landscape now. What if MSN bought AV and Looksmart and AOL picked up Yahoo? Not inconceivable.

[Liane]

Hi RC!

From a purely selfish point of view ... I wouldn't mind if MSN took over AV and LookSmart. MSN loves my sites!!!

[rcjordan]

Hi!

>I wouldn't mind if MSN took over AV and LookSmart. MSN loves my sites!!!

Ahhh, but does AV love your sites? That's part of the (strictly hypothetical) shift. MSN might toss out its current database and apply the acquired algo.

[jeremy goodrich]

This is definitely an issue to be thought about long and hard for us as SEO's professionals, newbies, whichever.

Ink lost one partner, and this means that there is one less place to find actual search engine results, instead of bought and paid for advertisements. Even though I'm not a big fan of Inktomi's version of relevance, I do agree that they are an important piece of the puzzle.

I only hope that these "hypotheticals" about MSN and AOL don't happen. Siesmic shifts, I like that one.

[littleman]

In this economy meta-engines like dogpile and momma are in the best stance.
They have low overhead, good money coming in. good deals being made.
They also also have an amazing pallet to shift around. If they need cash the could dump more goto or other ppc. they could put up lesser engines who are willing to be used for free just for the exposure. They could singe deals with ISPs and be able to kick small $$ back to them.

Jeremy, I understand your prospective and it is an ever shrinking playing field (I'm referring to pure SEO, not ppc or pfp) that we have to work with. However, in my opinion this is no great loss. Inktomi has it's own money extraction scams, and the corporate ppc plan of Inktomi is about the worse thing possible for SEOs.

In my opinion, anything that is bad for inktomi is good for SEOs in the long term.

[Liane]

Hi RC,

Actually, I can't even manage to get my site listed on AV ... so your "food for thought" is very frightening indeed. Perhaps I should go back to selling boats and just leave you guys to deal with all this stuff. Its more than a bit beyond me and I truly can't understand how anyone is supposed to keep up with it all!

A "little" knowledge can be a dangerous thing ... what does a lot of knowledge amount to in a situation such as this? I hesitate to even think about it. At this stage, I believe a hearty game of pin the tail on the donkey offers every bit as much hope to advance your site as any other method available these days!

I think what all of you do is amazing. I am sooooo confused!