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Another dumb GOTO question

plural and singular

     
6:28 pm on Jun 16, 2001 (gmt 0)

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It appears that plural and singular are two separate searches as far as the paid terms are concerned...

In other words a search for window will not find windows in the paid listings and visa versa.

Yes??? No???

-s-

8:19 pm on June 16, 2001 (gmt 0)

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Depends on which search engine or PPC engine you use. GoTo is supposed to return either plural or singular form, for one bid; and usually does, in my experience. Other PPCs normally do not. You have to bid on both the singular and plural forms.
10:20 pm on June 16, 2001 (gmt 0)

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Do I need to bid on both the plural and singular forms of my keyword?
........To address this issue, GoTo has developed Match Driver, a tool that takes search term misspellings, singular/plural combinations, and other variations, and maps them to a primary term so that consumers get the best and most comprehensive search results we can offer. For example, let's say that a user searched on the term "cat". Match Driver would match "cat" with all the permutations of that term, such as "cats". ........................

[goto.com...]

3:15 am on June 17, 2001 (gmt 0)

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My experience with goto and plurals is consistently inconsistent. Some keywords that I bid on require that you also bid on the plural as well. I don't know if this is a clear pattern, but it seems that singular words require the extra bid whereas keyword phrases do not.
 

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