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PPC vs FREE

whats better?

     

beasscr

6:42 pm on Jun 13, 2001 (gmt 0)

Inactive Member
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Okay, I'm new to the whole SEO area and trying to soak in all the info I can, and boy does it get confusing.

My questions is: is it wise for a nonprofit to use paid placement? i rad somewhere that they shouldn't, but why would that be?

And what are the downfalls of paid placement vs. free?