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1) Is it as good as the hype?
2) Can I rest in the knowledge that my listing will get a top placement based on the keyword(s) I've bid on?
3) If you expect for example 100 hits per month on a keyword, and it happens to spike to some outrageous number due to a top news story or something, I'm I on the hook for paying all that money, or is their a limit you can set for spending in a given month?
2. Your submitted keywords are subject to editorial approval based on what they consider relevant to your site. Your ranking is purely based on paying more per click than the next guy/gal. It is a dynamic process, and based on the competitiveness of your term, your position could change all day long. You need to be the judge of how often to monitor, or just let it ride.
3.There are limits you can set on your spending if you use the automatic billing features. Otherwise, you deposit a minimum of $50, and your clicks are deducted from that account. When you reach near the bottom of your account, GoTO will let you know in an email. When your account runs out, you are out of the listings.
There are a lot of strategies for working with the PPC engines --
However, some important ones that you don't need to lose sight of:
Choose finetuned keywords that will get you TARGETED traffic with the potential of converting to sales.
After all, you don't want to pay for a bunch of traffic that has little potential for converting to sales.
In other words, don't use general keywords. Use finetuned keywords for your particular products and services. You'll get less traffic, but the conversion rate will be higher. And, you'll save $$.
It used to be that many people preferred purchasing keywords that fell "under the fold" in the GoTo results. However, with so many of the major engines using TOP GoTo results, that no longer holds water like it did.
So, if possible, purchase one of the top 3 listings for the most visibility.
By all means, put a limit on your GoTo account!
GoTo claims (and most PPC experts as well) that you need to purchase more than one or two keywords to be successful. They (GoTo) recommend purchasing 15-20. Of course, THEY want to make money! But, regardless, try to purchase more than one or two keywords -- maybe 10 or so. You'll have more successful.
Consider using Keyword Bid Optimizer for keeping track of your GoTo purchases. It's a very sharp online service -- and it now keeps track of FindWhat, Ah-Ha, and maybe other PPC purchases as well.
Try phrases that seem uncommon but that probably will give you the best convertion to sales.
Maybe you can have few clicks, but that few clicks should be excellent; probably they will cost you the minimum bid and you do not risk to many undesired clicks.
One or two word bid could cost a fortune without converting to sales, expecially if not too much relevant to your businnes.
Try combination of phrases with adverbs like:
But, no doubt about the fact that GoTo is the big boy because of all of the places that use those top results.
Of course, you'll find others who disagree -- if they've had great results with FindWhat or some of the others. I know several folks who do extremely well in Kanoodle.
One downside of GoTo is that *generally*, keywords are more expensive there -- competition is greater.
But again, in my opinion, if you are going after one, GoTo is definitely it.
I've also set with a chart and compared the cost of Goto compared with purchasing content.
You start purchasing content in the forum of articles, tutorials, or related info, wieght that cost against potential se referral generation vs Goto click purchases. I think the comparision between them works in favor of purchased content.
I have also found that submissions made over the weekend tend to have more like a 4-5 day time for approval, whereas weekdays seem to be more like 2-3. I assume this is based on traffic and resources. Has anyone else noticed the same?
No seriously though, when I hit my limit of $.20 per click, I said to myself: "Self, you could still be number 2 on the listings, get all the affiliate exposure, and pay only $.06 per click!" It made sense to me, so I did it figuring that the other guy who I had been battling with would figure it out in a few hours. But NOOOOO, he still pays $.21 per click, 3 weeks later, and I am running in number 2 position for $.06.
Makes sense right? I suggest everyone with a number one position to check the price of the number 2 bid! You only have to bid $.01 more than the next guy in line! There is much savings to be had out there.