Search term estimate

[michaelday]

Hi,
If a total number of searches on the GoTo suggestion tool for a month is 80,000 does anybody know what is a total approximate number of searches on all of the SE's for a month?
Thanks.

[Mike_Mackin]

106,666 is the GUESTIMATE

If GoTo is correct that it reaches 75% of searches then:

80K over 75 as to X over 100 = 106K

These are very ruff numbers to be used only as a guide!
Added:
The number is a little more accurate in the shopping world than it would be in the research world where there are those surfers who will not click on a paid result.

[michaelday]

When GoTo says that it reaches 75% do they mean that 75% of users use GoTo SE or do they
mean that only first three listings reach 75% of users.

[Mike_Mackin]

per GoTo
"...the top three results for any keyword, give you what no one else can - exposure to 75% of all Internet users by listing you on leading Web sites, such as America Online, Lycos, AltaVista and many others!"

"....75% of all Internet's users compared to the 40% reach of our Classic Listings (positions 4-240)."

[michaelday]

In that case it is hard to conclude if search suggestion tool represents 40% or 75% of SE searches.

[Outtatheblue]

How accurate do you think the 75% estimate is?

[Mike_Mackin]

Outtatheblue

I will pose that question to GoTo and see what they have to say. Using all the visitor matrix info I can find, I'm unable to get the 75% figure myself.

But let us remember that a search term estimate has alway been and will always be just an estimate.

Lots of traffic vs not so much.

[Mike_Mackin]

A recent Media Metrix network report showed that GoTo reached 64.1 million unique users in the month of March - or approximately 75 percent of the U.S. Internet population.

[typo]

[Robert Charlton]

I've started a new thread on GoTo Sample Size [webmasterworld.com] in the Keyword Discussion forum for anyone who might have additional ideas on the question. I thought it might be more appropriate as a general keyword discussion than just as PPC.