Goto not paying like she use to - what's up?

[stcrim]

We had a high in January or dollars returned to click-thrus. From January to now our click-thrus have remained about the same but our volumn in sales has dropped by 50%. In the same time period all of our other search engine efforts have revenues climbing (this is for just one project)

It is as though GOTO is dumping some really bad traffic into the mix - or someone is running around clicking search terms to get GOTO's revenues up.

Something has happened to cut out returns in half - anyone else having this experience?

-s-

[physics]

Maybe it has to do with GOTO's newer search partners. The traffic they bring might not be as high in quality.