AOL and GOTO

The beat goes on!

[Dumpy]

AOL, Goto.com in $50 mln ad deal [cbs.marketwatch.com]

[Brett_Tabke]

But, umm, who is paying who the $50million? Aol paying Goto, or Goto paying Aol?

That is how crazy search engines are right now. I could make a solid argument either way right now.

[The Yellow Brand]

I'm betting GoTo paid AOL. GoTo has such a low-quality index that to pay $50 million to use it would be foolish.