Welcome to WebmasterWorld Guest from 54.197.90.95

Forum Moderators: werty

Message Too Old, No Replies

Most expensive PPC keywords

What kw's cost the most on PPC engines?

     
8:16 pm on Jan 12, 2001 (gmt 0)

Junior Member

10+ Year Member

joined:July 15, 2000
posts:188
votes: 0


Hi all,

I was wondering what the most expensive PPC keyword was on GoTo or the like? I see that "search engine optimization" is @ $4.52 / hit. Are there any higher than that?

(If you use GoTo to find an SEO firm, you definitely need help)

Linkshark

8:46 pm on Jan 12, 2001 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Nov 29, 2000
posts:1425
votes: 0


I like to click on those links with my dial-up account just to make those companies pay for their meta tag promotions.
9:05 pm on Jan 12, 2001 (gmt 0)

Junior Member

10+ Year Member

joined:July 15, 2000
posts:188
votes: 0


Doesn't really say much for your credibility, paying to be #1 for SEO.
4:34 am on Jan 13, 2001 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Sept 30, 2000
posts:800
votes: 0


debt consolidation [goto.com] = $5.05

BrettLaCroix

6:47 am on Jan 13, 2001 (gmt 0)

Inactive Member
Account Expired

 
 


Projector Screen = $9.51 "ouch"

I don't think I would buy from them though... would YOU do business with a company that bids $9.51 for the number one slot, when they COULD have had that slot for a mere 77 cents.

:\ Brett

3:45 pm on Jan 13, 2001 (gmt 0)

Administrator from US 

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 21, 1999
posts:38066
votes: 15


The trend is down for most keywords I've seen lately [searchengineworld.com]. Comparing the top sets from popular kw's - they are down 10% since early dec. Seem to be falling fast over the last two weeks since the start of the year.

>Doesn't really say much for your
>credibility, paying to be #1 for SEO.

haha! Sure makes you want to go click on it don't it :-)

4:04 pm on Jan 13, 2001 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Sept 7, 2000
posts:1720
votes: 0


Speaking of Keywords

HEY lurkers:
What was the keyword OR keyword phrase that brought you to this site?

As for myself it was "where can I find some nice webmasters who know something about search engines and directories + worldwide"

8:53 pm on Jan 13, 2001 (gmt 0)

Junior Member

10+ Year Member

joined:Feb 9, 2000
posts:188
votes: 0


>>HEY lurkers:
>>What was the keyword OR keyword phrase that brought you to this site?

Simple....Brett Tabke, he disappeared from Jim's place, I just followed !!

10:18 pm on Jan 13, 2001 (gmt 0)

Senior Member

WebmasterWorld Senior Member mivox is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Dec 6, 2000
posts:3928
votes: 0


For me it was "search engine spider identification" on Google. I eneded up at Search Engine World and followed the link over here.
1:13 am on Jan 14, 2001 (gmt 0)

Senior Member

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Sept 29, 2000
posts:12095
votes: 0


mivox, it wasn't this one [webmasterworld.com] by any chance, was it?
8:41 am on Jan 15, 2001 (gmt 0)

Junior Member

joined:Oct 8, 2000
posts:71
votes: 0


"many search engine submissions day" or similar brought me here through Google.
R
9:28 am on Jan 15, 2001 (gmt 0)

Senior Member

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:May 26, 2000
posts:37301
votes: 0


> The trend is down for most keywords

I'm seeing the same thing. It's probably to be expected with the huge increase in clicks coming from all the new GoTo partner sites. This means that total dollars paid out per month took a huge jump, and the advertising budgets were strained.

Most of my clients faced a decision whether to be in the game at the top, but only for part of the month, or to lower the bid and have a steady presence.

The second choice won out in every case. Apparently the competition is thinking the same way, because bids are drifting down.

4:06 pm on Jan 15, 2001 (gmt 0)

Senior Member

WebmasterWorld Senior Member rcjordan is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Apr 22, 2000
posts:9138
votes: 0


>lower the bid and have a steady presence

Yeah, I don't think alot of advertisers really fathom the consequences of reaching a market of literally millions. We had a post where someone tested the waters on a top term and smoked $500 in minutes. Other forms of advertising are essentially fixed cost, you budget $20k for a direct mail campaign, etc. PPC requires a different type of management.