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I was wondering what the most expensive PPC keyword was on GoTo or the like? I see that "search engine optimization" is @ $4.52 / hit. Are there any higher than that?
(If you use GoTo to find an SEO firm, you definitely need help)
>Doesn't really say much for your
>credibility, paying to be #1 for SEO.
haha! Sure makes you want to go click on it don't it :-)
joined:Oct 8, 2000
I'm seeing the same thing. It's probably to be expected with the huge increase in clicks coming from all the new GoTo partner sites. This means that total dollars paid out per month took a huge jump, and the advertising budgets were strained.
Most of my clients faced a decision whether to be in the game at the top, but only for part of the month, or to lower the bid and have a steady presence.
The second choice won out in every case. Apparently the competition is thinking the same way, because bids are drifting down.
Yeah, I don't think alot of advertisers really fathom the consequences of reaching a market of literally millions. We had a post where someone tested the waters on a top term and smoked $500 in minutes. Other forms of advertising are essentially fixed cost, you budget $20k for a direct mail campaign, etc. PPC requires a different type of management.