Most expensive PPC keywords

What kw's cost the most on PPC engines?

[linkshark]

Hi all,

I was wondering what the most expensive PPC keyword was on GoTo or the like? I see that "search engine optimization" is @ $4.52 / hit. Are there any higher than that?

(If you use GoTo to find an SEO firm, you definitely need help)

Linkshark

[msgraph]

I like to click on those links with my dial-up account just to make those companies pay for their meta tag promotions.

[linkshark]

Doesn't really say much for your credibility, paying to be #1 for SEO.

[Laisha]

debt consolidation [goto.com] = $5.05

[BrettLaCroix]

Projector Screen = $9.51 "ouch"

I don't think I would buy from them though... would YOU do business with a company that bids $9.51 for the number one slot, when they COULD have had that slot for a mere 77 cents.

:\ Brett

[Brett_Tabke]

The trend is down for most keywords I've seen lately [searchengineworld.com]. Comparing the top sets from popular kw's - they are down 10% since early dec. Seem to be falling fast over the last two weeks since the start of the year.

>Doesn't really say much for your
>credibility, paying to be #1 for SEO.

haha! Sure makes you want to go click on it don't it :-)

[Mike_Mackin]

Speaking of Keywords

HEY lurkers:
What was the keyword OR keyword phrase that brought you to this site?

As for myself it was "where can I find some nice webmasters who know something about search engines and directories + worldwide"

[Ross]

>>HEY lurkers:
>>What was the keyword OR keyword phrase that brought you to this site?

Simple....Brett Tabke, he disappeared from Jim's place, I just followed !!

[mivox]

For me it was "search engine spider identification" on Google. I eneded up at Search Engine World and followed the link over here.

[Marcia]

mivox, it wasn't this one [webmasterworld.com] by any chance, was it?

[rzfree]

"many search engine submissions day" or similar brought me here through Google.
R

[tedster]

> The trend is down for most keywords

I'm seeing the same thing. It's probably to be expected with the huge increase in clicks coming from all the new GoTo partner sites. This means that total dollars paid out per month took a huge jump, and the advertising budgets were strained.

Most of my clients faced a decision whether to be in the game at the top, but only for part of the month, or to lower the bid and have a steady presence.

The second choice won out in every case. Apparently the competition is thinking the same way, because bids are drifting down.

[rcjordan]

>lower the bid and have a steady presence

Yeah, I don't think alot of advertisers really fathom the consequences of reaching a market of literally millions. We had a post where someone tested the waters on a top term and smoked $500 in minutes. Other forms of advertising are essentially fixed cost, you budget $20k for a direct mail campaign, etc. PPC requires a different type of management.