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Goto and DirectHit team up.

     
10:43 am on Feb 5, 2001 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Goto and Direct Hit have announced [la.internet.com] a two year deal. Goto will place paid results on DirectHit.
10:47 am on Feb 5, 2001 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member



From the article:

According to representatives for GoTo.com, the company completed approximately 114 million paid introductions during the third quarter of 2000.

What is a paid introduction?

Woz

10:53 am on Feb 5, 2001 (gmt 0)

WebmasterWorld Senior Member woz is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Well, I could be cute and coy, but I guess they mean click-throughs yes?

Onya
Woz

11:11 am on Feb 5, 2001 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Well, of course that's what they mean. Thanks. I think I'd better GoTo bed now.
11:56 am on Feb 5, 2001 (gmt 0)

WebmasterWorld Administrator 10+ Year Member



The GoTo results are already showing in DH.
12:10 pm on Feb 5, 2001 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member



And DH is showing them on every SERP, not just the first one.
3:45 pm on Feb 5, 2001 (gmt 0)



So now, if you don't pay to get into GoTo, you will slowly lose whatever clickthrough information you had at Direct Hit. Very clever of them. It is basically blackmail. If you don't pay GoTo, you won't rank *anywhere*.

That sucks.

-G

1:53 am on Feb 6, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



From Yahoo Finance [biz.yahoo.com...]

"For the nine months ended 9/30/00, revenues totaled $63.3 million, up from $13.5 million. Net loss totaled $96.9 million, up from $22 million. Results reflect the continued growth of the marketplace"

So I guess if you can't make a profit with your business model, you can make up for it with volume :)

Will the GoTo bubble burst? Will all the SE's that are gasping for a breath of revenue by selling their traffic to GoTo fall like dominos if Goto joins the Internet not com crowd? Stayed tuned for this thriller, folks, and don't throw away your spider engine optimization books yet.

2:52 am on Feb 6, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Does anyone know when their death is predicted considering their assets and current cash burn rate?

Minnapple

3:33 am on Feb 6, 2001 (gmt 0)

10+ Year Member



Just a clarification on something I noticed. They are showing the GoTo Top 3 on every page. Not all the GoTo listings, just the same three over and over again above the regular listings.
 

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