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troubleshoot me - hey overture, where is the traffic!

my experiences with overture... but wheres the traffic

         

charliemunger

11:10 pm on May 21, 2006 (gmt 0)

10+ Year Member



Hey everyone

hardcore adwords fan here.

thought my adwords ROI was so great I would expand over to overture for the extra traffic... but I feel like it is a completely different animal..

for a start I am getting almost ZERO traffic (I am talking like one click a day)... the thing is I only have like three keywords up there but on adwords I get 10 clicks from those keywords... and I have 2 campaigns and both have caused problems

My main problem is, how do you get more traffic on overture?

Do I need to turn the publishing network on, add keywords, I know adwords means more traffic but not this bad... even their traffic estimator is telling me I will get like 8 visitors a day if I pay an insane bid for the top spot for every relevant keyword i could think of (and even then there is no way I would get approved).

I feel like I am completely missing something basic (like I have an incredibly basic feature turned off by accident) but at the moment it is almost useless, and I am at a loss